Fish&Friends – External Analysis

“Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace. Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for. In this sense, it is important to distinguish between value innovation as opposed to technology innovation and market pioneering.”

W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

InnoVe is working on the case of Fish&Friends. Starting from a wide range analysis of consumers’ attitude, potential target and positioning, our main achievement is to find the right balance between value and innovation to better exploit company’s potentialities.


You will discover more about our work on the 21st of April and, in the meantime, our presentation of yesterday is avaiable on the following attachment:

Fish & Friends – InnoVE




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