Pepsi “Live for now” – an example of ineffective adv campaign

Today we discussed the campaign “PEPSI – LIVE FOR NOW”, an example of ineffective and controversial adv campaign.

  • Air-time: 4 April 2017
  • Idea platform: The campaign suggests that the power of Pepsi will mend opposing sides and create peace
  • Controversy: Backlash all over US, accused of trivializing Black Lives Matter movement
  • Effects: Pepsi had to cancel the campaign and apologize to the public and also Kendall Jenner testimonal
  • TAKEAWAY LESSONS:
    1.SOCIAL MOVEMENTS: Share their values, do not try to sell yours
    2.TARGET AUDIENCE: know your target market and include them in the conversation
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