Under ISA materials, you can now download:
- the presentation by this week’s guest speaker Ruth Arban from the advertising agency Y&R Italy;
- the presentation by this week’s guest speaker Guido Ghedin from the agency Young Digitals;
- the presentation of the last topic of our course, International Branding and Communication with a focus on the Chinese market;
- some info about EXPERIOR project presentation and next steps we discussed in class today.
Next week on Thursday 4 May, we’ll have:
- the last groups’ WIP presentations (all groups should send both their presentations by mail);
- course recap for the exam;
- Q&A about EXPERIOR presentation on Friday 5 May.