The last post (?)

This is it, it’s over. Sad CommuniAction team here. Super happy for what we have been through these months, we had great fun and we have learnt so much. Thank you all for making this experience memorable and unique. It all ended very well, and we were enthusiast to put in practice all the theory we have been analysing in class, until that step that will never be taught by books: the human contact, and the knowledge that, although not having changed the world, we all have certainly made someone’s day much brighter.

Still moved by the words left by miss Thea, CEO of that Active Languages we have been working for, we certainly don’t want to end this with tears and melancholy, so have this 1-minute sum up video of the Experior Day. Enjoy!

CommuniAction team



Receiver’s response – Active Languages

adeleHi again everybody, CommuniAction team here! This is the link where you can find our presentation about the receiver’s response for Active Language.

Let us give you a brief explanation of what it is (no jokes this time, we promise :). The response of the receiver is how a potential consumer reacts in front of the message provided by the sender. One thing must be said: the probability that what the sender wants to communicate and what the receiver understands coincide is very low. Most of the time there is a discrepancy between the two, but an efficient communication aims at reducing this difference as much as possible.

For Active Language there is something that we are not worried about, even though we didn’t experience that personally: the broadness of the services offered and the high professionalism of the teachers have a huge contribution in increasing the total quality of their job, given also the effort and the motivation that can be perceived in every single action of Thea (the founder). What is missing, however, is an efficient way to let the people know this dedication and quality: the message delivered lacks consistency and substance to strike the receiver.

For a deeper analysis and for the whole presentation, check the link above. We pointed out the main features of the communication channels used by the school, the learning model that we think is followed by the potential and actual customers and the response process they be subject of.

We would like to end this post by saying that we feel super wound up by tomorrow’s presentation, ready and excited to welcome Active Language’s team and show our work, beyond listening what our classmates have been working on during this challenging 3 months.

Stay tuned for updates, and see you tomorrow!

CommuniAction team

PEST Analysis – Active Languages


Hi everybody, CommuniAction team here! We would like to share our presentation of the PEST analysis we made for Active Languages. You can find it in this link.

Wanna know what a PEST analysis is? Here is another link where you can find a very useful way to obtain information on the topic!

Jokes aside, there are some macro events that influence the activity of the company, first of all the change in the political and economical relationships that may affect the future conditions of the whole industry: we were thinking about Great Britain for example, but also the increasing interest that some Asian countries are showing for Italian firms, China on top.

The economic situation for the industry is very controversial: the starting point is the competitors’ reputation, thank to which private schools like Oxford School or Wall Street English are able to obtain a remarkable share of the market. On the other hand, Active Language should be able to anticipate the changing environment, with a particular focus on the emerging market (think about Brasil for example) and the increasing trend of outsourcing the activity of mediating between partners of different languages.

Furthermore, from the socio-cultural point of view, we must take into consideration the spread of low cost flights and journeys, which contribute to reduce the distance among different cultures; we think that in this context, Active Language should be able to transmit the importance to learn a new language in order to exploit the most from each travel. This mentality can be found also from the business point of view, where we can find the spread phenomenon of globalization.

Technologically speaking, the most important factor is certainly the exploitation of social media and e-learning platform, which is something that competitors have already started to do. Building a social media presence and image is crucial nowadays, and should be a part of the Social Engine Optimization practices that the firm is following.

Stay tuned for further analysis over the firm and some other interesting facts and articles seen all over the internet!

CommuniAction team