EXPERIOR projects – group grades


GROUP NAME                   POINTS

  • Alfa Experior                 2
  • Around The World       2
  • Brand Managers           2
  • Ca’ Branders                  3
  • CommuniAction           3
  • Elements2                      3
  • Fisherman’s Friends    2
  • Global Group                 2
  • InnoVE                           3
  • The Internationals        1
  • The Random Five          2
  • Victorious                       1

The points are valid only by the academic year 2016/17, ie. the exam must be taken by September 2017 in order to be added to the final grade of the written exam.


Class materials – Week 5

china digital

Under ISA materials, you can now download:

  • the presentation by this week’s guest speaker Ruth Arban from the advertising agency Y&R Italy;
  • the presentation by this week’s guest speaker Guido Ghedin from the agency Young Digitals;
  • the presentation of the last topic of our course, International Branding and Communication with a focus on the Chinese market;
  • some info about EXPERIOR project presentation and next steps we discussed in class today.

Next week on Thursday 4 May, we’ll have:

  1. the last groups’ WIP presentations (all groups should send both their presentations by mail);
  2. course recap for the exam;
  3. Q&A about EXPERIOR presentation on Friday 5 May.

Save the dates 26-27 April: Guest speakers Adv agency Y&R and Young Digitals

experior guest speaker

Next week, we’ll have two interesting guest speakers during our course:


  • on 27 April, Guido Ghedin, Founder&Managing Partner at Young Digitals (digital communication agency founded in 2010 and operating in several international markets, including China, for clients such as Bulgari, Lamborghini, Police, Technogym and Trussardi) for the lecture “International Communication and Digital Media”.


Save the date: 20 April – Lecture on Media and Digital Strategy and Planning in Advertising

experior guest speaker

Next week on April 20 (12:15-13:45 3B classroom), there will be the lecture by Matilde Orfino, Online Campaign Manager at Axa Italy:

Media and Digital Strategy and Planning in Advertising

Matilde has worked in the media field for leading media companies such as Mediacom and GroupM (WPP Group) since 2009. Later, she specialized in the digital field at Weborama, a Data Management Platform supplier. In 2015, she joined AXA Italy in Milan to manage their digital communications campaigns.

For more information, check the news on Ca’ Foscari University’s page.