Experior Project? Done ✔


Only 3 days left and the Ca’ Branders want to wish you all good luck!

After 10 weeks of happy, crazy, sad, exciting or tense moments, we reached the end of this beautiful experience. The Experior Project has been a mean to apply and implement our knowledge into a real case, with all the problems that arise during the journey.

It’s not a secret that working in team may be difficult, since each one of us is different, but how much is thrilling to see your own project taking shape? We challenged ourselves day per day in order to reach together an original and satisfying solution. This has been the perfect opportunity to learn not only from the mere theory on books but from real company problems.

Thank you all for this memorable experience, we will remember it for a very long time.

Leonardo, Jessica, Charlotte, Viviana, Giada

EXPERIOR final presentation – Well done!


Today at the Department of Management of Ca’ Foscari University, EXPERIOR groups presented their Branding & Communication plan proposals to Active Languages and Fish&Friends.

Congratulations to everyone for the great work!

More pictures and best groups’ nominees will be posted soon, stay tuned!

EXPERIOR Final presentation – 5 May 2PM


The final presentation of 2016/17 Experior project will be on Friday 5 May at 2PM at the Department of Management of Ca’ Foscari University of Venice.

After 10 week-work on branding and communication strategies, 12 groups of students will present their final proposals to the firms Fish & Friends and Active Languages, just like in an advertising pitch.

Come to find out more about the project!

Class materials and adv campaigns – week 2


Under ISA materials, the presentations of this week’s lessons are now available:

  • Communications objectives & budget
  • Creative strategy – first part.

This week, we analyzed some memorable advertising campaigns, including:

  • Nike, from the launch of the slogan “Just Do it™” (1988) to “Tag” (2002);
  • David Ogilvy’s campaigns: Schweppes Commander Whitehead, Hathaway Man, Rolls Royce, Dove;
  • Leo Burnett’s campaigns: from last century’s most important adv icons (Jolly Green Giant, Tony the Tiger, and Marlboro Man) to a multi-Cannes Lions winner from last year, “Van Gogh the Bedroom”; and
  • Bill Bernbach’s campaigns: Levi’s Jewish rye, Volkswagen Think small, and Avis We Try Harder.

What was the advertising campaign of this week that you enjoyed the most?