Class materials – Week 5

china digital

Under ISA materials, you can now download:

  • the presentation by this week’s guest speaker Ruth Arban from the advertising agency Y&R Italy;
  • the presentation by this week’s guest speaker Guido Ghedin from the agency Young Digitals;
  • the presentation of the last topic of our course, International Branding and Communication with a focus on the Chinese market;
  • some info about EXPERIOR project presentation and next steps we discussed in class today.

Next week on Thursday 4 May, we’ll have:

  1. the last groups’ WIP presentations (all groups should send both their presentations by mail);
  2. course recap for the exam;
  3. Q&A about EXPERIOR presentation on Friday 5 May.

Save the dates 26-27 April: Guest speakers Adv agency Y&R and Young Digitals

experior guest speaker

Next week, we’ll have two interesting guest speakers during our course:


  • on 27 April, Guido Ghedin, Founder&Managing Partner at Young Digitals (digital communication agency founded in 2010 and operating in several international markets, including China, for clients such as Bulgari, Lamborghini, Police, Technogym and Trussardi) for the lecture “International Communication and Digital Media”.