ISA materials, you can now download:
the presentation by this week’s guest speaker
Ruth Arban from the advertising agency Y&R Italy; the presentation by this week’s guest speaker
Guido Ghedin from the agency Young Digitals; the presentation of the last topic of our course,
International Branding and Communication with a focus on the Chinese market; some info about EXPERIOR project presentation and next steps we discussed in class today.
Next week on
Thursday 4 May, we’ll have:
the last groups’ WIP presentations (
all groups should send both their presentations by mail); course recap for the
Q&A about EXPERIOR presentation on Friday 5 May.
China, Course, experior, Guest speaker, international communication Tagged
branding, China, class materials, communication, digital media, ecommerce, experior, final presentation, Guido Ghedin, international communication, Marketing, Ruth Arban, social media, WeChat, Young Digitals, Young&Rubicam
Next week, we’ll have two interesting
guest speakers during our course:
on 27 April,
Guido Ghedin, Founder&Managing Partner at (digital communication agency founded in 2010 and operating in several international markets, including China, for clients such as Bulgari, Lamborghini, Police, Technogym and Trussardi) for the lecture Young Digitals “International Communication and Digital Media”.
…DON’T MISS THEM!!!